We’re excited to make some major announcements in the College Relations space on the blog this month. As students return to school, and those of us that are also educators get back in the semester swing, we’re already thinking about schedules for next Spring, and the heavy workload coming for Fall.
We’re inviting you to make some notes of important dates in your calendars, and dig into your networks to help us with on two projects:
College Competition – Save the Date
A college competition is returning in February 2020! We’re excited to announce that this competition will be held in partnership with the leadership conference on February 20-21, 2020 at the Stonecipher School of Business at East Central University in Ada, Oklahoma. Now is the time to think about your team as we begin thinking about the structure of the event.
We anticipate the following broad agenda:
Thursday, February 20: Competition begins in the afternoon so teams can travel in the morning. Teams will spend the afternoon in a competitive environment bringing their best knowledge about human resources and talent in the future. We hope to announce format in October, but we don’t expect it to be a case study. At this time, we think you’ll likely see a game or simulation format that encourages quick thinking and responsiveness, adaptability, and prioritization (You know, like HR on a day to day basis!)
Friday, February 21: We invite the teams to plan to stay on Thursday and attend the conference on Friday for opportunities to learn from the speakers and network with HR professionals from around the state of Oklahoma. You’ll travel home Friday afternoon.
College Scholarships – Open Now!
We’re excited to announce that our 2020 Scholarship Applications are live and online now. The applications will be open until midnight on Sunday, December 1, 2019. Once the process closes, we’ll review and look to notify winners in February, 2020. Scholarships will be announced and awarded during the College Competition.
Q: How many are awarded and how much are they?
A: There are 2 $1,000 scholarships
Q: What if my school doesn’t have an HR Major?
A: The scholarships are for students interested in pursuing a career in HR, with a relevant major and/or minor. For instance, a communications major with a leadership minor could be planning an HR career, and would be eligible. Please don’t limit yourself.
Q: What can help me have a better chance at a scholarship?
A: Be sure to follow directions and do your best work on the application. Take time to complete your statement about your future goals in human resources, let your ideas and passion show through, be sure to include your letter of recommendation.
Please keep an eye out on the OKHR State Council website for updated information about College Relations, stay in touch with your local chapter College Relations Representative, or reach out to us with any additional questions.
Many HR professionals consider their SHRM certification to be a valuable part of their professional portfolio. Being a certified professional can help increase your ability to take your career to the next level.
Read what Natalie Parrish, SHRM-CP had to share about her certification:
My SHRM-CP designation is important to me, but it is also important to my employees, my boss, my company, and my profession. When I started in my career I felt that becoming certified was not something I needed to do , but after spending time in this quickly changing field I found there was true value in certification and I am so glad I worked to achieve my SHRM-CP.
Are you already certified and need to recertify? I found that recertifying was simple because of my involvement with my local SHRM chapter. The chapter offers me quality programming and PDCs are offered for most events. Are you in need of more PDCs? You might consider joining a local chapter, looking online for a SHRM approved webinar or attending an OKHR Conference.
To lean more about certification visit https://www.shrm.org/certification/recertification/pages/default.aspx or contact us.
By Stefan Mecke, Esq.
My professional journey has led me into two specialized industries. Both require a significant amount of knowledge specific to those industries and I am asked by my clients to attend national seminars to stay on top of industry trends and regulatory changes impacting these industries. I was recently asked to attend such a seminar in Orlando, Florida at a conference center next to Disney World (there was a free shuttle running all day to and from the Disney parks). The location was far from my home in Tulsa but when my clients ask for something, I like to deliver, as difficult as it may be. After hearing of the close proximity to the parks, my young boys and wife (a schoolteacher) were out of school and expressed some interest in accompanying me on this particular work trip.
A “Fine” Experience
Like many other family adventures, our trip started at Fine Airport Parking, a parking facility just off the Tulsa Airport, then owned and operated by local Tulsan Mike Fine. A visit to Fine always brings back fond memories for me. Some of the first friends I met during my first year of college recruited me to drive a shuttle van for Fine. The job consisted of driving the same single circle to and from the airport and Fine lot hundreds of times per day. The job didn’t sound very exciting but my friends assured me that Mike Fine ran a great organization and “took care of his people.” Fine turned out to be a perfect place to work for a busy college student in constant need of funds. The hours were perfect as the need for airport parking/transportation services surged during weekends, holidays and summers when college course loads were less demanding.
The job at Fine also introduced me to my first workplace mentor and leader, Mike Fine. Mike Fine exhibited true excellence through his customer focused vision, pride in his company and compassion for his employees. Through his daily actions, Mike Fine led by example and taught so many college students in a way that could not be achieved through any college textbook; the powerful impact one can have by leading others with motivation and encouragement. Mike Fine was hands on and was quick to personally visit with team members about (i) how our day was going, (ii) how our school program was going, and (iii) how our family or dating relationships were fairing. The airport environment was fast-paced and hectic but Mike Fine would often pull a driver out of circulation or meet employees in the breakroom to check in and make sure everyone was ok, on and off the job.
Travelling business leaders and consultants would often ask me (as a shuttle van driver) what I thought made Fine such a special place. They would comment that they supported organizations throughout the US but struggled to duplicate the high (i) level of teamwork, (ii) motivation and commitment they experienced while parking at Fine. I always had the answer, it was Mike Fine. Before the introduction of academic customer service related terms like “moments of truth,” (delivering on a customer experience that will forever change the customer’s satisfaction, positively or negatively) “wow experiences” and “journey mapping” (tools used to orient organizations to the customer’s point of view), Mike Fine was delivering on these customer focused concepts. Customers were fanatical about Fine and would often comment that the airport travel experience, which could be so painful and demoralizing, came to a pleasant end once they saw a fine shuttle pull up to whisk them back home.
Baby on Board
I experienced Mike Fine’s warmth and compassion during a particular low point in my shuttle driving career. A day I thought would be my last at Fine. The day started with an ice storm and the fine lot and airport drive was treacherous. I eagerly picked up a young couple at the airport delicately carrying a newborn baby in their arms. After safely securing this precious cargo in the shuttle van, I proceeded to the fine lot. Concerned with the baby’s safety on such a slippery walk, I suggested pulling the shuttle van directly up to the front door of the Fine lobby to drop off Mom and Baby while Dad warmed up the car and returned to pick them up.
The unfortunate detail I had forgotten while preparing this careful plan was that the roof above the lobby was only tall enough for cars, not shuttle vans. I approached the lobby and felt a hard jolt and loud crash. Mom and Baby were rattled due to the impact but fortunately both were unharmed, physically anyway. The shuttle van and the roof did not recover as well and there was significant visible damage. I was devastated that such a great career had come to such an abrupt end…or had it?
Within seconds, Mike Fine, although this was a Saturday morning, appeared in the lobby and greeted me like a father greeting a college-aged son that had been in an accident. He asked me two questions: (i) was I ok? and (ii) were the customers ok?. That was all Mike Fine cared about, was everyone ok. Mike Fine ushered the family into his office and met with them privately. He asked me to meet with him afterward and assured me that the family was appreciative of my extra effort to protect their baby, even though my plan had gone terribly wrong. He also told me not to worry about the damage to the van or the roof and that his insurance would take care of it. Finally, he told me to grab a soda and some popcorn and make sure I was ok before I went back in circulation with another van that he had waiting for me (when I was ready).
I was not fired, or even disciplined after all. I was picked up and encouraged, even after failing so miserably. I had been trying to make an extra effort for a customer and that was what Mike Fine chose to focus in on. I am certain that family remained loyal to Fine Airport Parking after that unfortunate event, in large part due to the quick actions of Mike Fine. Later in school I learned of the term service recovery (the concept that businesses can actually achieve more loyalty from a customer after a serious mistake or mishap, based on the way they recover for that customer). I could have skipped that section in the book, as I had learned all I needed to know about “service recovery” and positive leadership from Mike Fine.
“Just Go Home”
After ample time reflecting on my Fine experiences, my boys loaded up on complimentary popcorn, sodas and cookies and we boarded the shuttle van and quickly arrived at the Tulsa Airport. Many readers are intimately familiar with the airport entry and boarding process, in particular, when travelling with kids. After making it through that process, we checked the board and confirmed our flight to Orlando was still on schedule. Suddenly and without warning, our trip took a dark and drastic turn about 5 minutes before our flight was scheduled to begin boarding passengers. The flight had been delayed for unclear reasons. We raced up to the ticket counter to be greeted with an uncomfortably long line of some pretty frustrated people. When we got to the counter clerk we pleaded our positions (our kids put on their saddest faces as we plead for assistance or some kind of mercy). We received none of these things from the clerk who very quickly gave us his advice: “Just go Home”.
Dreams of sitting in classes while my family took Disney Park by storm started to quickly fade. We informed the clerk that we were at the airport to go somewhere. To go away from our home and have an adventure (and in my case, get a much needed industry educational update). This clerk was no Mike Fine. This clerk was not warm or compassionate. This clerk was burned-out. I wondered if this clerk started the day burned-out or if it happened slowly with that long line of frustrated customers. I also wondered what the airline was doing to train its people and if they had tools in place for employees to help them manage the stressful environment they were inevitably put in from time-to-time.
Regardless of whether it was the airline or the clerk that was burned out and didn’t care, it became clear that there was nothing the clerk and/or the airline was prepared to do for us. No other planes, no other flights, just the cold reality of returning to the Tulsa suburbs when we thought we would be in Orlando. After aimlessly waiting at the Tulsa Airport for four hours we realized we were not getting out of Tulsa by plane. We were on our own. We grabbed a rental car and drove to the Oklahoma City airport where we were placed on a flight and finally on our way to Orlando. My client would be pleased to know I did not miss a minute of the industry conference.
“Just Hook a Ride with a Friend”
Orlando was breathtaking and the variety of options for a family with young kids was absolutely endless. How could anyone not love every minute of Orlando we thought, and then we met him…Sieve the Shuttle Driver. My family was thrilled to learn that the hotel shuttle van had virtually endless destinations, they were set. Unfortunately for them, Sieve did not appear to have been trained by someone like Mike Fine on the fine art of shuttle driving. He presented as a burnout. He didn’t greet my family, he didn’t engage or otherwise talk to my family and he left them stranded at the parks on many occasions.
Sieve left my family sitting at the designated pick up location after a full-day at the parks. They had been waiting for the shuttle at the designated time and place for about 40 minutes. Fearing something was wrong they called the number associated with the van. Sieve proceeded to inform my wife that he had been at the pick-up place and no customers showed, so he left. More importantly, he was an independent contractor and not contractually obligated (or paid) by the hotel to return to pick her up. Sieve’s single solution: “Hook a Ride with a Friend.” We had no friends in Orlando, my family was on their own again. I was little help from the conference center classroom.
My wife, distraught and stranded was approached by a Disney Park employee asking if he could do anything or assist them in any way. He was horrified that one of the nearby hotels would strand a mom with young kids. He phoned others within Disney inquiring into complimentary transportation, taxis or other options for my family. This park employee approached them, inserted himself into their unfortunate situation, and was actively trying to help. He presented as a hero, not a burnout. Ultimately, he secured a cab for my family but did not stop there. He left them with several highly coveted “fast-pass” tickets for Disney parks, an organization that had no part in or responsibility for stranding my family. At that point, our boys were thrilled that they had been mistreated and the ordeal quickly turned from demoralizing to uplifting. In fact, the used the fast-pass tickets the next day to avoid long lines at “Soarin.” (a ride that suspends guests in air while soaring around the world).
Another “Fine” Experience
While there were some significant challenges associated with our Orlando trip, overall our boys had a wonderful time. Eventually it was time to return to Tulsa and we found ourselves walking on to a Fine shuttle van that was waiting for us outside our gate at approximately 2 am. The driver greeted us, visited with our boys about their Disney experience and hustled our bags onto the van. When we arrived at Fine he invited us in for coffee, soda, popcorn and even roses for my wife. The Fine experience was once again a unique experience compared to many of the service providers we had experienced while on the road.
There have certainly been more recent, public and outrageous ordeals experienced by others while trying to travel from one place to another by plane. There are important lessons that can be learned from these experiences that can be applied to our profession as service providers. Many failures by service providers manifest themselves on the front-lines with employees that are likely overly stressed or burned out from their environments. These problems often stem from operations and cultures well beyond the front-line customer experience that can be negative, stressful and counter-productive. I encourage employers I meet with to consider the impact of negative employee experiences with the same passion as the impact of negative customer experiences. To truly take care of our customers and clients, we must take care of our employees that are interacting with them on the front lines as well as support staff and leadership behind the scenes. Are they all ok? If they are, there is a good chance your customers and clients will be ok…if not, they may be left feeling stranded and seeking help from other service providers, like your competitors.
Are your front-line employees, supervisors and leaders presenting as the equivalent of the Fine Airport Parking shuttle driver in Tulsa or Sieve in Orlando?
HR in Indian Country is back for its 3rd installment August 22nd and 23rd at WinStar World Casino and Resort in Thackerville, OK. This conference has continued to grow in size and notoriety each year, and this year promises to continue that trend. HR in Indian Country is the only conference developed specifically for HR professionals supporting or working with Native American tribes in this region.
Who Should Attend?
Why Would I Want To Attend?
Chockma’shki (Thank you in Chickasaw),
TransformHR OKHR 2019 State Conference
4 Ways to Transform Your Experience
Lastly, thank a volunteer. We have over 650 attendees, nearly one hundred exhibitors and dozens of dedicated volunteers that make this conference happen. So if you see one in the hall, please give them a high five and a big thank you. It’s there efforts that make truly Tranform HR.
We are so excited to host the 2019 OKHR Conference in Norman this year and have some exciting new additions. New this year, Ricky DeFalco, is pulling together a fantastic fundraising event with a wine/beer/pull for $25 a pull with the added surprise of a potential gift attached to the pull. In addition, we will have Kendra Scott and Rustic Cuff on sight for a limited time with the option to purchase new spring jewelry. Rustic Cuff has created a custom “I love HR” charm in the conference colors in both silver and gold for $52. A portion of all sales will go towards the Foundation fundraiser. For those of you who are “I heart HR man”, perhaps purchase one for a mother’s day gift? We hope to see many of our friends and colleges in a couple of weeks and if you’re not able to join but would like to purchase a bracelet or would like to pre-order, please visit: https://www.okhr.org/page-18133
Wine & Beer Pull with a Twist
At this years TransformHR Conference will have our own version of a wine/beer pull. The twist is that we will have specially marked wine/beer that will have a prize included. No one will know which bottles will contain a prize until you unwrap your purchase. This event will be more like a Wine and Beer Pull Raffle. Unlike a typical raffle, everyone wins a bottle of wine/beer and some will also win a donated prize.
100% of your purchase will go directly to the SHRM Foundation.
Rustic Cuff - I LOVE HR Custom Bracelet
This beautiful piece of jewelry is only available through The TransformHR Conference.
A mix of 6mm stainless steel beads, shamballa beads and silicone beads. It is available in gold or silver and includes a custom I Love HR pendent. The beads and pendent have been custom designed to reflect the TransformHR Conference colors.
Price per bracelet $52 = a $17 donation to the SHRM Foundation (Limited Supply available)
Just in case you needed an excuse to get some beautiful new jewelry just in time for Summer. We are giving you a great reason to make a purchase at our event.
We are so excited to have Oklahoma’s very own Rustic Cuff onsite. They have been very generous to donate their time and resources to help us raise money for the SHRM Foundation.
20% of all onsite sales will go directly back to the SHRM Foundation
The Kendra Scott company maintains a focus on its customers and the causes close to their hearts, abiding by the mantra “What Matters to You, Matters to Us.” The SHRM Foundation matters to us and Kendra Scott is generously sending their associates and beautiful jewelry to our conference for you.
Have you ever wondered what is the secret sauce to ensure you get the most out of a professional conference or any conference for that matter? We all know the importance of attending conferences….Right? Pre-conference events, Continuing Education, keeping up with evolving trends in the marketplace, services that are available in your industry, but most importantly the opportunity for NETWORKING. Why is the networking so important? Networking is preparing you for a future opportunity, growth and development. If you don’t feel comfortable with networking, it is past time to overcome that level of discomfort and master the skill of networking. Let me give you a few simple steps you can use to make networking work for you.
1. Be Selective.
Look at all the events in your selected business area and do your homework. Ask others in your network what events they go to and get their insight. We can always make money, but never make time. Choose what events you will attend wisely and attend them regularly. You cannot build relationships based on a one shot mentality.
2. Look, Listen and Learn.
Be very cognoscente of your surroundings and watch how other professionals handle themselves at each event. Listen carefully as other networkers introduce themselves to you and how they explain what they do and what they are looking to accomplish while they are there. The best and most polished professionals accept the fact that they will never stop learning.
3. Master Your Message
A business networking event is a great place to become one with your message and become unconsciously conscience of what you say and do. You have 30 seconds to convey your elevator pitch i.e. who you are, what you do, what makes you different from others and why someone would want to work with you. That message needs to be the same to all. The more you listen and learn from others and the more you repeat your message, the more refined it becomes and the more polished you become.
4. Position yourself as "The Expert" in your given field.
People don't care what you know until they know that you care. Caring about your industry will show through by your level of knowledge of your industry and its trends. If you were to refer someone to a professional, you would want to know that they will be in good hands, so would others when they refer to you.
5. Increased Visibility
As the saying goes, " Out of sight, out of mind." If you are going to look to establish long lasting business relationships, you first need to establish yourself as a networking professional that others would absolutely want to have in their network, showing up is 80% of the success you will have as a professional business networker. In other words, when others see you appear at different business networking events, their acceptance for you grows stronger and you will attract top networkers to you.
6. New Business Relationships = New Business
Strategic alliances, joint ventures, quality recruiting, and referrals are but only a few of what comes from a new business relationship and new business relationships start very nicely at business networking events. Attending the event itself is very important but only the first step. The fortune is in the follow up. Everything depends on everything you do with your new found business relationship after the event. This will turn your new relationship into new business.
7. Look to build on the tools of your trade.
Networking events are not only a great way to build upon your business by getting new business, it's also a great way to find professionals that will help you make your business run smoother. Networking events attract sales professionals, attorneys, accountants, marketing professionals, website developers, promoters and many others that can help you along in making things run smoother in your day to day business. Watch for those who supports your profession and ask how they can help you. You never know when you will need an external resource.
8. Building Your Professional Team.
In today's business world it is crucial to have the right people on your team. Networking events also attract people that are looking for new opportunities. In today's ever changing job market, many professionals have been displaced through downsizing and are looking for a position that will take full advantage of their talents. You may, very well, find people that can take your business to the next level at a networking event.
9. High Touch Meets High Tech.
Going out and meeting people face to face and looking them in the eye while shaking their hand triggers a bunch of emotions that compels others to react to you, that is exactly what networking events do. The next step is where high tech comes in. Once you have triggered those emotions connect with each of those professionals in social media on Linkedin, Facebook, Twitter and other social media outlets. This will give them a chance to keep you in their sights and on the front line of their day to day communication outlets while getting to know you better.
And the top 10 reason to the key of networking.
Lie, Cheat and Steal,
Lie in bed at night thinking where you want to be in terms of success in your business profession and what you will do to attain that success.
Cheat away some precious time from your schedule to attend business networking events every week.
Steal the best introduction lines and questions from the best professional networkers you meet and tweak them to make them your own.
Try these tips at a live networking event. If you're in the Norman area come to OKHR 2019 State Conference. Join other Oklahoma, Texas and other professionals in the Mid-West that are ready to connect, at the OKHR Networking event, for an outstanding experience. Whether you are new to networking or a seasoned pro, a OKHR Conference Committee member will greet you, find out exactly what you are wanting to accomplish at our event and point you in the right direction, assuring your night to be a success. Start connecting now with other OKHR Conference attendees at the amazing networking we have prepared for you!
See you there and Happy Networking!
Michelle Killingsworth, MBA, SHRM-CP, PHR
My name is Rikki Stone, and I have the wonderful opportunity to lead Emerging Professionals for the OKHR State Council. This is my first year serving in this role, and I am very excited to work with all of the local professional and student chapters.
I am both a student and a HR professional that has been in the field for almost three years. I am currently the president of the HR student chapter at my university. In my experience, I have realized that there is a disconnect between students, new HR professionals, and the local chapters. My goal is to help bridge that gap. My passion is connecting others with opportunities to grow and develop their network.
Whether you are a student chapter looking for resources and information or a local professional chapter looking for ideas to implement an Emerging Professionals (EP) program, I am here to help.
As you may know, there are wonderful OKHR events coming up to engage EPs across the state. There will be one in May in Norman and one in September in Tulsa. I will make sure the information is sent out to all chapters.
SHRM has a Young Professionals Advisory Council that would be great to connect with for brainstorming ideas or getting feedback on a program, project, or event. SHRM also has a Student Volunteer Leader Center with information regarding student chapter management and awards.
Student Volunteer Leader Center
Feel free to reach out to me if I can ever be of assistance by clicking here
OKHR – Emerging Professionals
Happy Spring Fellow HR Certified Professionals,
My name is Lisa Fleming and I am delighted to lead HR certification for the OKHR State Council. This is my fourth year on the Council and second year as Certification Director and I must say, it is an exciting time to be CERTIFIED! As you may have heard, over 100,000 HR pros have attained SHRM certification since its inception in 2015. On average, 30% of local chapter members and SHRM national members are certified – so what are you waiting for? All the cool kids have initials on their signature blocks. J
Regardless of where you are in your Certification Journey, the SHRM website has a plethora of information, resources, brochures, tools, exam prep guides covering topics such as:
From the SHRM website, navigate to Learning & Career > Certification > SHRM Certification FAQs for general certification questions or click All Things SHRM Certification to go directly to the SHRM Certification Portal. In addition, if you are a chapter certification leader or volunteer, you can find resources and certification promotional materials in the Volunteer Leader Resource Center - VLRC Tools & Resources.
So What’s New?
SHRM is excited to introduce these awesome new HR Specialty Certifications -
You can build specialized knowledge and expand your influence by earning a SHRM Specialty Credential. These credentials allow HR professionals to demonstrate targeted competence in several key areas while enhancing credibility among peers and employers. Earning SHRM Specialty Credentials is an investment in your continued career development and can be accomplished by engaging in content-specific, competency-based education and achieving a successful score on an online assessment. Specialty Credentials are an approved professional development activity for recertification credits towards your SHRM-CP® or SHRM-SCP® certification. An FAQ about these exciting new credentials can be found HERE. Coming soon – HR Department of One and US Employment Immigration Specialty Credentials.
What Else Do You Want? Free Money?
Don’t forget about SHRM Certification Scholarships - $750 for SHRM Certification exam and preparation. Minimum of 220 Scholarships are awarded each year – dozens of Oklahoma HR pros have earned certification scholarships – including yours truly. J Individuals can find scholarship application deadlines and eligibility information on the SHRM website. Chapters can also earn a certification scholarship to assist with sponsoring a study group – check out the details HERE.
More Free Money…..Pay attention Oklahoma Chapter HR leaders - Chapters in good standing will receive $20 per each chapter member who is a SHRM member in good standing, primarily coded to the chapter, and recertifies for SHRM Certification during 2019. Spread the word about SHRM Certification to your members and check out the VLRC. You will find certification promotional materials and study group toolkits. Remind your membership that SHRM hosts quarterly live “Ask a Counselor” chats to answer certification and recertification questions.
Let’s Wrap this UP!
If you are just starting your SHRM Certification Journey, we are here to help; answer your questions, help you prepare, ease your anxiety, and support you all the way. My contact information can be found below and on the OKHR website or check your local SHRM chapter for resources on certification. Let me know if you have certification or recertification questions and/or how I can assist you with your Certification Journey to Greatness!
Hope to see everyone at the Certification Lounge at the Oklahoma State Conference & Expo, May 8th – 10th at the Embassy Suites in Norman. Register Now!
Lisa Fleming, SHRM-SCP, GPHR, SPHR
OKHR – Director of Certification
Happy New Year, Oklahoma HR Professionals!
I am so excited to begin my first full calendar year as your OKHR Membership Director. If you have met me, you know that it doesn’t take long to learn that I am super passionate about all things HR. This includes our local chapters, the state council, SHRM and our profession and community. I LOVE HR and I am happy to talk about.
One of the reasons that I am so passionate about membership is because of my personal experiences with my local chapter. Early in my career, I began my first role as a “department of 1” and was encouraged by my awesome CEO to “build my network”. You see, I was already taking advantage of the great tools that SHRM provides through my national SHRM membership, but I lacked the network. That group of local-ish, like-minded professionals that could help me with vendor resources, troubleshooting issues and developing best practices.
As you can guess, my local chapter experience was invaluable. I was quickly brought into the heart of the organization and surrounded by “my people” (that’s you). Along the way, I have developed my network, my vendor resources and made some pretty great friends. This is why I am so passionate about getting our Oklahoma HR professionals involved in a local chapter. I have experienced the greatness!
One of my goals this year, is to engage our at-large members into a local chapter. Members “at-large” are those individuals that hold a national SHRM membership but are not members of a local chapter. SHRM provides a few resources for us to engage these individuals that I want to share with and encourage you and your local chapters to take advantage of.
First, SHRM will provide (2) “e-blasts” each calendar year to our local chapters. This means that twice a year, SHRM will send an email on the chapter’s behalf, to all of the at-large members within the zip code range of the chapter. A good use of these blasts are special events you would like to promote that might gain their attendance. Note: There are e-blasts for 100% chapters (you know who you are) and e-blasts for everyone else. Use this link to find the one that is right for your chapter. The request form is enclosed in the link for your group. https://community.shrm.org/vlrc/membership/membership-chapters/marketing-samples
Second, you can request a mailing list of your at-large members to be used one time for a physical mail blast (this list provides physical mailing addresses only). You can access the link to request that through the same link I provided above.
We will continue to provide resources and tools throughout the year to be able to achieve our overall state goal of growing membership by 10%. I think, the resources above are a great start. If you haven’t taken advantage of these opportunities yet, just give them a try. Engaging 1 new at large member will be worth it!
Please let me know if I can do anything to make your membership journey easier.
Here we come 2019! Get ready for us!
Kristi Spaethe, SHRM-CP, PHR
OKHR Membership Director